Wise Fish Media was founded by Mike Thrussell Jnr. With over 20 years of experience in online business development, Mike helped launch many recognisable online angling brands.
The most recognisable of these brands is World Sea Fishing. Founded by Mike in 1998 WSF as it became known to its readers went on to become the most visited angling website in the UK and one of the most visited sites in Europe. In 2016 Mike sold the platform to a North America Media Conglomerate to start Wise Fish Media.
Mike was the lead developer for the Baits Direct website, an online pioneer in online bait ordering and delivery.
Wise Fish Media is a service business which aims to help companies in the angling industry and outside with their marketing, content and web development needs.
As well as helping businesses grown their online presence and build sound marketing and online platforms, Wise Fish Media is an established online publisher in its own right. Owning websites and online brands that serve the multi-discipline nature of the UK angling sector.